The Challange: Playing Defense with Legacy Systems
Before partnering with Equipe, the University of Texas Athletics found their data
operations stuck on the defensive, heavily relying on a legacy vendor that required constant
troubleshooting and manual oversight just to maintain basic reliability. Data silos and
inefficient processes were creating friction across multiple departments:
- Salesforce Inefficiencies: Accounts were being created through rigid, opaque logic
that resulted in duplicate records, forcing staff to spend hours manually cleaning the
data before it could be trusted
- Delayed Fan Insights: Eloqua survey data lived completely outside the data
warehouse. Relying on slow, manual Excel exports meant that critical fan feedback
arrived too late to actually improve the fan experience.
- Sluggish Ticket Sales: Ticketing teams were bogged down by an hours-long, manual
list-building process. Broad email outreach meant they were missing high-potential
fans, particularly during tight holiday sales windows
Texas Athletics reached out to Equipe to help them address these problems, realizing no other solutions on the market offered a single soltuion.
Equipe was able to tackle each with ease.
Here’s how.
